![]() ![]() Square, through a publishing partnership with Electronic Arts, was doing quite well in the West, though Enix was still struggling.īut the main market for the two at the time was Japan. Both companies had attempted to make a push into Western markets in the early '90s, retreated at the end of the 16-bit generation, and then worked to re-establish themselves overseas during the PlayStation's massive success. Square did much of its game development in-house, while Enix subcontracted with numerous other developers for most of its software output. Square was first and foremost a game development and publishing company, while Enix was a more multifaceted company, publishing not just software but books and manga as well. The idea of these two once-rival companies at the forefront of the industry joining forces to create new media experiences was very exciting, to say the least. The Japanese console gaming market was at a zenith, and optimism about the future of the industry was sky-high. I was living in Japan at the time, and to say it was a big deal was an understatement. This meant that the holders of the number one and number two RPG franchises in Japan-Dragon Quest and Final Fantasy, respectively-were going to combine their forces. It was late 2002 when the announcement came: Two massive Japanese game publishers, Square (known as SquareSoft in the West) and Enix, would be merging into a single company effective April 1, 2003. ![]() Below, we take a look back at the social and economic conditions surrounding the deal, from the perspective of a Japanese resident.Ģ0 years ago, the Square-Enix merger created a Japanese gaming Goliath amongst a gaming boomīut there was a lot going on in the background overseas observers weren’t aware of. If you have some more ideas, hit us up on Twitter and make sure you also trademark it – you never know if Square Enix is gonna snag that name.The merger between Square and Enix is celebrating its 20-year anniversary today, April 1, 2023. Kingdom Hearts 3/d+18|12 Dream Drop Mile for the Samsung Galaxy S22 Ultra.Too Many Words (one of which might be fake) Phantom Trigger (Fūnk-é suggested this one and then realized that’s actually a real game from 2017).Here’s what we came up with: Literally Any Two Words Using science, I have boiled these formulae into four major categories: Literally Any Two Words, Too Many Words, of, and This One Has A Colon In It. Square Enix, if you’re reading this, I encourage you to pick one of these for your next game title instead of just calling it Triangle Strategy or whatever the fuck. Square Enix seems to rely on a couple of formulae when they reach their hand into the dictionary to name one of their eight upcoming 3D-2D-HD-4K-RTS-MOBA-Fantasy-Tactics-Hybrid. Stranger of Paradise: Final Fantasy OriginĪctually, one of these is fake (guess which one! ) but the completely nonsensical naming of Square Enix’s games got me thinking: could the Fanbyte staff come up with game names that could pass as Square Enix titles?.The games Square Enix stacked into today’s presentation were: Timing aside, there were some video games announced in the 20 minute long presentation, most of them coming from Square Enix, who really seems to be doing a Capcom 5 for the PlayStation right now. Square Enix Sony hosted a State of Play today, which was conveniently timed right after eight more women came forward as part of a harassment lawsuit against the company, and also right after they announced that they were stopping sales of all of their games, hardware, and services in Russia in response to the conflict in Ukraine. ![]()
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